The Challenge:
SoireeNouveau was an experienced Event Planning business in the greater Atlanta area, but, due to poor branding and no Web-presence, lacked the appropriate recognition and success. SoireeNouveau had no logo, business card design, Website, stationary, or other key business elements to market themselves with - traditionally relying on word-of-mouth advertising only.
The Solution:
Orcutt Labs had to work from the ground up with SoireeNouveau's President, Emily Hoffman-Smalling to design all of the branding and imagery. With this in place, Orcutt Labs created Website, stationary, business cards, and other critical marketing elements for SoireeNouveau. Additionally, Orcutt Labs provides the hosting for the site.
The look 'n' feel of the SoireeNouveau Website was designed to reflect the branding and other imagery chosen for SoireeNouveau. The Website uses 100% Flash animation to convey a clean Website with a rich color palette. Designing the entire site in Flash presented a challenge for updating site content with new photos, testimonials, and other elements that change often for SoireeNouveau. To solve this and support real-time communication through the Website, Orcutt Labs employed Flash Remoting to allow real-time communication with back-end J2EE objects.